SWITCH-ON gave a keynote speech at EIP 2017 on the topic of "Making open innovations happen with SWITCH-ON". The last 4 years, Switch-on has worked with development of water-information products. By using a combination of an agile approach and open innovation, the SWITCH-ON products were frequently demonstrated both within the project (demos together with water-scientists, experts in market analysis and other software developers) as well as outside the project (end-user workshops and customer demos). These recurring demos gave the product developer early feedback on design, features, accuracy and marketing. In the talk, we highlighted some of the unique SWITCH-ON approaches. Our work with water research and water information products attracted interest from several innovation actors and networks at EIP 2017 including water innovation accelerator (http://winwater.se/) that facilitate mingling between customers and product developers, the Blue Breadboard Company (https://www.eip-water.eu/organisations/baur-technology ) that work with start-ups in water and energy, and the Swedish water platform (http://www.svensktvatten.se/forskning/the-swedish-water-platform/) that provides a national platform for broad support in the water sector.